Who Am I?

I am a marketing professional and a writer who prefers substance over buzzwords. My focus is straightforward: taking messy, complex information and turning it into something people can actually understand and use.

Whether I am writing detailed technical guides for enterprise tech brands, coming up with quirky short-form content, mapping out multi-page publications, or planning digital campaigns, I like to own the process from start to finish. Collaborating across different teams and managing stakeholders comes naturally to me, ensuring that everyone is aligned from the first draft to the final output. At the end of the day, my main priority is making sure the final content piece actually makes sense to the people experiencing it.

With a 5+ years of marketing & creative experience across various industries, I deliver measurable campaign impact, ensuring every project moves from concept to execution with precision.

Work Experience & Journey

The Foundation: Independent Beginnings

Scaling Up: Strategy & Creative Leadership

Present Chapter: In-House Ownership & Impact

Started out freelancing across diverse sectors including finance, tech, and FMCG, learning how to translate raw client briefs into targeted digital copy, website content, and marketing materials.

Stepped into full-time agency environments at RepIndia and Glitch Media (WPP). Evolved from shaping B2B/B2C communication strategies and winning high-value pitches to leading core storytelling and award-winning campaigns.

Currently owning digital content and multi-channel strategy for EMEA-focused initiatives at QA Higher Education. Focused on practical execution. Managing partner CMS platforms for SEO, building automated reporting tools, and collaborating closely with design and video teams.