Publication & Collateral

From interactive student prospectuses to high-level B2B executive collateral, translating complex strategic briefs into polished, authoritative publications. I bridge brand strategy with meticulous execution to deliver print and digital publications that command attention.

HCL Tech

B2B Content

For HCLTech’s 'IoT Works' division, I specialised in translating highly complex technical solutions into clear, authoritative B2B content for global CTOs and C-suite decision-makers. I crafted detailed yet highly accessible materials from technical presentations decks and information guides to targeted event campaigns, ensuring that complex IoT solutions were easily understood and actionable. These were then adapted strategic collateral across web materials, executive presentations, and targeted email campaigns.

Multi-Channel Content Production & Analytics

QA Higher Education

While employed at QA Higher Education, I managed a complex content ecosystem that involved both internal corporate communications and external campaigns for multiple partner universities. I developed a massive suite of collateral—including immersive digital prospectuses, print materials, website copy, comprehensive guides, and editorial blogs. Beyond creative execution, I also established data-driven reporting frameworks, building automated analytics spreadsheets to track content performance and optimise future strategy.

Publication & Collateral

B2B Content

Multi-Channel Content Production & Analytics

Sonnypsideup