Brand Storytelling

Every brand has it's unique voice, style, and purpose. Throughout my career I've adapted to the stage set by the brands and elevated the content produced with my own creative direction.

Higher Education Stories

CSR Stories

During my in-house role at QA Higher Education I managed multiple partner universities that required juggling different tone of voices, branding, storytelling styles and purposes. Through it all, I brought student stories to life with narratives that aligned exactly with the partner's branding and voice.

Truecaller

For Truecaller's annual Women's Day campaign - #CallitOut - I developed the idea of partnering with celebrities for a striking "Never Have I Ever" video concept, to encourage women to take action against digital harassment and successfully shifted the narrative from passive awareness to active reporting. The campaign earned widespread news coverage and drove massive engagement, generating over 2.1 million views on YouTube.

High-Impact Campaign

Creating topical content for Canon meant bridging real-time calendar moments with the brand's premium visual standards. Canon's cause marketing leaned into emotive, visually driven storytelling with a global sustainability lens, which I applied to cultural moments for example, World Food Day, Father's Day and many more. By anchoring these seasonal campaigns in striking photography and community-led narratives, I turned routine social posts into meaningful digital touchpoints and fostered a thriving online community and helped increase Canon's Instagram following from 115,000 to 200,000.

QA Higher Education

Canon India

B2B video campaign

To prioritise Canon's B2B product lines, we needed a distinct enterprise strategy that wouldn't dilute the core consumer brand. I established a fresh creative direction for this by rolling out a dedicated series focusing on core benefits. The series carved out a highly targeted tone and narrative, amplifying the brand's enterprise presence.

Canon India & Adani Foundation

Topical Stories

Canon India

CSR videos

Promoting the CSR campaigns for both Canon and the Adani Foundation required navigating two vastly different corporate identities. While Canon's cause marketing leaned into emotive, visually driven storytelling with a global sustainability lens, Adani’s approach demanded a grounded, grassroots voice focused on large-scale community empowerment. Successfully executing both meant translating core corporate values into authentic, human-centric narratives that resonated with their unique audiences.