Scroll-Stopping Videos

Social content and influencer campaigns that turn brand strategies into trending digital moments.

Sprite (Coca-Cola)

Trending AR Activation

Created a dedicated short-form video content approach utilising YouTube Shorts to drive student engagement. By translating institutional information into fun, fast-paced, and highly informative clips, I delivered to-the-point messaging perfectly optimised for algorithmic reach and audience retention.

YouTube Shorts

QA Higher Education

Managing Sprite’s social presence required balancing the brand’s quirky humor with strategic, localised execution. We adapted their global "Keep It Cool" messaging into the highly relevant "ThandRakh" campaign, while simultaneously launching #FridayRelease sub-campaign to tie the brand to weekend streaming. By executing a phased rollout that leveraged A-tier talent for initial buzz and micro-influencers for scalable video content, we drove a massive spike in engagement and secured over 100,000 Instagram likes in just one week.

Global Campaign Adaptation

&flix + Marvel

To drive viewership for the &flix and Marvel TV premiere of Venom 2, I directed the #VenomModeOn campaign. We engineered a tiered social activation combining custom AR filters with a massive creator network. By partnering with big-name influencers alongside over 100 micro-influencers nationwide, we successfully generated widespread, localised engagement and turned the activation into a trending digital event.

Measured Impact

200k+

Likes

7-Sec Avg.

Retention Rate

1M+

Reach